MELBOURNE SALSA SHOWREEL
Melbourne Salsa is a leader in the Melbourne Salsa and Latin Dance industry. They provide a range of fun and exciting products and services, including: events, group classes, private lessons and events. We were asked to produce a series of contemporary films to capture their key services. In particular a company show reel to spearhead their marketing towards a fresh and modern brand image. The challenge was to produce a look and feel that captured the magic and excitement of their events, personalised lessons, fun group classes and entertaining festival participation. We did this through filming the excitement of dance, adding design elements, editing and consolidating a strong graphic look with simple elegant imagery. All this allowed the pictures to stand out, entice customers and effectively promote their services.